EXHIBITOR HIGHLIGHT: OKA DIPUTRA, A MONOLOGUE |
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Fashion has always been a passion for me. Having four siblings meant that when I was young I always had to wear and-me-downs which I transformed into new and outlandish outfits that got people asking. see detail |
EXHIBITOR HIGHLIGHT: HOUSE OF LAUREL IN 07 BALI FASHION WEEK |
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Philippine-based international fashion designer Rajo Laurel, known for his avant-garde collection, will join 07 BALI FASHION WEEK on November 22-24, 2007 at the Discovery Kartika Plaza Hotel to display some of his premium works in recent years see detail |
EXHIBITOR HIGHLIGHT: THE HISTORY OF ALLURE BOUTIQUE |
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Allure means to entice, to attract, beauty and stunning. Allure has a special concept for batik – exclusive batik that is unique compare with some common batik. Moreover, it has a special marketing target, middle-up level. The pattern, the design and the color are hand-made that produced by the expert. At the beginning, Allure has been trusted to participate in some exhibitions and fashion shows to express its unique design. see detail |
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Allure means to entice, to attract, beauty and stunning. Allure has a special concept for batik – exclusive batik that is unique compare with some common batik. Moreover, it has a special marketing target, middle-up level. The pattern, the design and the color are hand-made that produced by the expert. At the beginning, Allure has been trusted to participate in some exhibitions and fashion shows to express its unique design.
On October 2005, four batik’s lovers established Allure. To make a special brand image of Allure especially for Jakarta’s people, on October 2005, Allure has opened the first shop at Pasaraya Grande 4th floor, Jakarta and took part in the first exhibition on November 2005 at Jakarta Convention Center with theme IndoCraft 2005. In 2006, Allure broadens the market into department store. Furthermore, one of the biggest department store in Jakarta, namely Metro, invited Allure to promote its product on April 2006 with theme Spring Summer Collection 2006. Besides, Allure always take part in many promotion activities such as Yayasan Sekar Saji Nusantara exhibition at Hotel Sahid Jakarta, INA Craft at Jakarta Convention Center, and Domestic Production Exhibition by Department of Commerce at Jakarta Convention Center and also exhibition held abroad such as Mid Valley Indonesia exhibition in Malaysia and Hongkong Fashion Week in 2006.
Promotion, Allure also has been worked together with some magazines in Jakarta such as Femina, Pesona, Dewi, Her World, Hers Magazine, Bazaar Indonesia, Cosmopolitan Indonesia, Good House Keeping Indonesia, Prodo and many more, also newspaper and television. Up to now, Allure still has a contract with Metro TV for Mozaik Indonesia Program.
To promote product to public, Allure established an exclusive boutique in Kemang. It is to keep the brand image of the product itself and bring future loyal customers. Until this very moment, Allure has sold its products at Nikko Bali Resort & Spa, Nusa Dua, Soekarno Hatta International Airport, Jakarta, Darmawangsa Square the City Walk, Exotic Gallery Lagoi Bintan Resort, Indonesia House of Representatives building at Senayan, Metro Department Store Bandung and soon the newest boutique will be opened in Sarinah Thamrin, Pacific Place, and Kendedes Ken Arok Pasaraya Grande 4th floor Jakarta.
In 2006 and 2007, Allure also sponsored the costume for Steering Committee (Ibu Linda A. Gumelar, Ibu Darwina P. Sutomo, Ibu Seminarti Gobel & Ibu Lina Herlinda) during FEMME Exhibition (Female on the move).
In 2006 Allure’s icon was represented by a TV host & former Puteri Indonesia 2003, Dian Krishna. Meanwhile, in 2007 Allure’s icon is a beautiful model, Annisa Larasti Pohan.
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